Tightening every step of the lead-to-lease funnel
Situation. A multifamily owner-operator believed occupancy could rise and rents could increase if they became efficient at every step of the leasing funnel.
Solution. We analyzed ads, leads, showings, and signed leases — uncovering delays in agent follow-up, appointment scheduling, and lease processing. The findings drove new SOPs, call-center training, and better lead tracking in AppFolio.