Financial
3P77 - Customer Acquisition Costs
Built for 3rd Party Management
Overview
Calculate true customer acquisition costs including marketing spend, leasing staff time, and concessions. Benchmark performance across properties and identify the most cost-effective acquisition strategies.
Problems this solves
- ✓True cost to acquire an owner is hidden across multiple line items.
- ✓Can't benchmark CAC across properties or markets.
- ✓Hard to justify marketing ROI to leadership.
Key metrics included
•CAC (Customer Acquisition Cost)
•CAC Over Time
•CAC Including Sales Labor
•Cost per New Customer
•Trend Analysis
See this dashboard on your data
Book a 30-minute demo and we'll show you the 3P77 - Customer Acquisition Costs dashboard running live on a portfolio like yours.
